CIX Revenue
The Commercial Operating System for Modern Sports.
Five connected capabilities that help sports organizations understand performance, plan with confidence, and act on opportunities.
01
Revenue Performance Management
See where each revenue stream stands today, how it compares to plan, and which variances deserve attention first.
In practice
A commercial director sees season-ticket revenue pacing 4% behind budget and drills into the segments driving the gap.
Actual YTD
$48.2M
vs. Budget
-2.1%
Actual vs. budget by stream
02
Revenue Planning & Forecasting
Align commercial and finance teams on one set of assumptions and update forecasts as conditions change.
In practice
Finance updates the full-year forecast after a schedule change, and every stream reflects the new assumptions.
FY Forecast
$112.4M
Confidence
High
Rolling forecast, next 6 months
03
Commercial Pipeline Management
Weight open opportunities by stage and timing so the pipeline translates directly into forecasted revenue.
In practice
The partnerships team sees which renewals are at risk and how much of next season's target is already secured.
Open pipeline
$18.6M
Weighted
$9.3M
Weighted pipeline by stage
04
Revenue Optimization
Surface unsold inventory, under-performing segments, and open opportunities ranked by revenue potential.
In practice
Remaining suite inventory is prioritized by expected value to focus the sales team on the right conversations.
Gap to target
$3.4M
Identified
$4.1M
Opportunities ranked by value
05
Executive Revenue Command Center
Give leadership one connected view of the revenue business — without waiting for consolidated spreadsheets.
In practice
The CEO reviews revenue at risk and the actions underway before the monthly board meeting.
Total revenue
$48.2M
At risk
$2.7M
Revenue by stream vs. target
Revenue Command Center
Try the Command Center.
Switch between scenarios to see how leaders monitor performance, risk, and opportunity.
Total Revenue
$48.2M
Actual vs. Budget
-2.1%
Revenue Forecast
$112.4M
Commercial Pipeline
$18.6M
Revenue at Risk
$2.7M
Actual vs. budget (monthly, $M)
Jan
Feb
Mar
Apr
May
Jun
Revenue by stream (% of target)
- Ticketing96%
- Sponsorship102%
- Premium91%
- Hospitality99%
- Merchandise104%
Opportunities to close the gap
- Single-game demand campaign$0.9M
- Group sales — remaining fixtures$0.6M
- Mid-season ticket packages$0.5M
Insight
Ticketing revenue is pacing 4% behind budget for the remaining home fixtures.
Suggested action
Review single-game pricing and group sales for the next four fixtures.
Take Control of Your Revenue Performance.
Discover how a connected approach to revenue management can help your organization plan smarter and make better commercial decisions.